In 2009, Milus unveiled for the advertising campaign "Ultimately, You Own Three Things”
The communication concept is based on the Milus trilogy theme.
Milus has 3 TriRetrograde collections; Herios, Merea and Tirion
The TriRetrograde watch cases are crafted in 3 different forms; square, oval and round
A Milus TriRetrograde minute is divided in 3 sectors of 20 seconds
"The new ad campaign provides customers with a strong visual and emotional connection to the product by portraying an inspirational trilogy theme of what we truly own." said Jan Edöcs, President & CEO of Milus International.