The centerpiece of the event celebrating the first anniversary of Milus’s Shanghai boutique was a catwalk during which models gracefully exhibited the brand’s timepieces. The signature TriRetrograde mechanism was artistically and vividly demonstrated in a dance performance by the renowned ballet dance group Ting Ballet. In an interview with the mistress of ceremonies, film star Tony Leung, a watch collector in his own right, praised the TriRetrograde for its elegance and creativity. “When it comes to selecting a watch, character is an element that is not to be neglected” he said.
The first anniversary celebration of the Milus flagship boutique in Shanghai was a very lively affair. After an extensive tour of the elegant boutique at 1141 Nanjingxilu, the guests were treated to a dazzling exhibition of the brand’s range of horological masterpieces at the ballroom of the nearby Portman Ritz-Carlton. This was followed by a seated dinner. Among the speakers of the evening was Mr Joël Fletcher, Chairman of Milus International, who thanked “watch collectors and connoisseurs in China for their continuous support”.
One year ago, Milus International opened its first flagship boutique in China at 1141 Nanjingxilu, one of the top addresses in Shanghai. The move was a natural response to the brand’s growing popularity in China. To celebrate the event, Milus organized a special evening on 25 September 2012, with a tour of the boutique, a dinner, and a special show held at the nearby Portman Ritz-Carlton. The event was attended by many VIPs, including city officials, watch enthusiasts and collectors and international movie star Tony Leung.
2012 brings us back to the past…
In the 1940s, US Navy pilots were given a collection of precious objects to take along on their missions. These so-called “Life Barter Kits”, which were conceived to ensure survival of the pilots, contained notably, a Milus Snow Star watch.
2012 : Launch of the Milus Snow Star Heritage kit
This year will see the releasing of the Snow Star Heritage kit in two limited editions: red gold and stainless steel. Each model comes along with a very original set of cufflinks, a military identification tag and an additional aeronautic strap.
Milus will be exhibiting in the Las Vegas Couture Show
May, 31st – June 4th, 2012