MILUS Highly Personal at BaselWorld
March 18 – 25, Hall 1.0 – Stand B29
Join Milus for the unveiling of a remarkable resound of time and discover the new stars in the Milus universe.
We look forward to sharing some special moments with you and to welcome you at our booth.
MILUS – HIGHLY PERSONAL – BASELWORLD 2010
March 18 to 25, Hall 1.0 – Stand B29
BaselWorld 2010 - on March 19th, media representatives from all over the world followed the invitation to the Milus press conference and assisted the presentation of an exceptional milestone, the TIRION Répétition Minutes TriRetrograde. The “Highly Personal” live demonstration of this masterpiece through the watchmaker himself was followed by the unveiling of further collection novelties
The TIRION Répétition Minutes TriRetrograde - an extraordinary milestone in the corporate history of Milus.
Ever since 1919, Milus has stood for outstanding Swiss watchmaking art combined with mechanical finesse, exclusivity and a brilliant interaction of unique language of form and the most precious materials. Milus’ philosophy is based on combining movement and changeability in its outstanding timepieces and jewellery items. True to this principle, at this year’s BaselWorld, Milus presents the exquisite novelty TIRION Répétition Minutes TriRetrograde limited to 50 editions. Through the combination of minute repetition and tri-retrograde function, Milus on the one hand underlines its watchmaking expertise and, at the same time, also the high art of developing a watch with an aesthetic and lasting language of form within its own company.
Highly recognized by its fine craftsmanship in the making of outstanding timepieces, Milus launched a new campaign to continue to reach their watch aficionado clientele.
The Milus signature TriRetrograde movement, in conjunction with original designs, has quickly positioned Milus distinctively in the watch industry. The TriRetrograde is a fascinating movement by conception and easy to comprehend in its essence. Instead of a conventional second hand that counts sixty seconds, this movement features three twenty-seconds counters that relay-chase one another.
The Milus global communication is a consistent, 'highly personal' message to the customers. The new campaign provides a strong visual and emotional connection to the Milus watches.
Milus Tirion TriRetrograde Seconds Skeleton 1919 Limited Edition won the first price in the category of “Best of Timepieces” at the Couture Design Awards in Las Vegas, NV.
The Couture Design Awards are an institution in and of themselves. For more than 11 years, they have represented the most prestigious and coveted prize for individual designers and brands. Previous winners have become bellwethers for the watch and jewellery industry and have gone on to establish trends. The 2009 submissions epitomize the unparalleled quality and genius in designs only found at Couture - a true representation of innovation and inherent talent from the most creative minds in timepieces and jewellery items.