Highly recognized by its fine craftsmanship in the making of outstanding timepieces, Milus plans to roll out new ads in top luxury publications as a part of a larger growth strategy to continue to reach their watch aficionado clientele.
The new communication concept is based on the Milus trilogy theme.
1. Milus has 3 TriRetrograde collections; Herios, Merea and Tirion
2. The TriRetrograde watch cases are crafted in 3 different forms; square, oval and round
3. A Milus TriRetrograde minute is divided in 3 sectors of 20 seconds
“Ultimately, you own three things: Body, Soul and Time”
The new ad campaign provides customers with a strong visual and emotional connection to the product by portraying an inspirational trilogy theme of what we truly own.
On Sunday May 4th, The National Kidney Foundation of Southern California hosted its 30th Annual Gift of Life Tribute Celebration Gala. The US comedian and actor George Lopez, the co-creator and star of the hit ABC sitcom "George Lopez" and his wife, Ann Serrano, have been named national spokespersons for the National Kidney Foundation and served as the Honorary Chairs at the event. George Lopez made his appearance on the red carpet wearing a MilusTirion TriRetrograde Seconds Skeleton in stainless steel. Milus supports philanthropic efforts through its highly personal relationships & contributions that sustain worthy causes.
Journalists and editors from all over the world gathered at the “Highly Personal” press conference which took place on March 27 during the BaselWorld 2009.
The president and CEO of Milus International, welcomed about a hundred participants and unveiled to them the newest Milus chef-d’oeuvres like the titanium Tirion TriRetrograde and the Tirion TriRetrograde 1919 – Milus’ year of the foundation. The Zetios Chronograph Joaillerie and the “Kama Sutra” cufflinks decorated with enamel “Cloisonné” drew a keen interest from this public of connoisseurs.
It is part of the Milus brand culture to celebrate the individuals’ achievements of global talent and personalities. Milus continues these efforts by growing this network of not only movie stars but also the talented creators behind what makes Hollywood magical.
The celebrated talent includes; Oscar winner - Dustin Lance Black, screenwriter of Milk, wears a classic Milus Agenios as his Highly Personal time piece. Leading, international actor Michael Sheen, recently noted for his performance in Frost/Nixon is partial to his Milus, Zetios Automatic. Anil Kapoor from Slumdog Millionaire celebrates his Hollywood debut wearing a Milus Herios Automatic.
Other talent seen wearing Milus timepieces include; actress & comedian Jennifer Coolidge, Paula Abdul of American Idol, Oscar nominated- Swiss leading actor, Roeland Wiesnekker, Oscar winners- Harvey Lowry & Todd Tucker for The Curious Case of Benjamin Button and many others.
One of the largest watch and jewellery fairs in the Gulf region under the high patronage of His Excellency Sheikh Hamad Bin Jassem Bin Jabor Al Thani, Prime Minister and Minister of Foreign Affairs, the 6th Doha Jewellery & Watches Exhibition, was held in Qatar from 17 – 22 February 2009. Jewellery and watch lovers could admire the collections presented by over 150 exhibitors, including Milus, together with business partner ALFARDAN Jewellery.