This international event has established itself as a qualitative alternative to Watches and Wonders, bringing together this year around fifty brands. The event took place in the prestigious cultural and academic center - the HEAD (Haute Ecole d'Art et de Design) - located in the heart of Geneva, a few minutes from the Geneva Lake.
Time To Watches is a new event dedicated to established and emerging brands, meeting around creativity and innovation. Marc Angebault (content marketing expert) and Christian Wipfli (founder and CEO of Poseidon & Co) co-founded this watchmaking event with the aim of promoting audacious brands that contribute to the renewal of the sector.
While the pandemic is not yet behind us, everyone agreed that in-person events and social experiences are an inalienable facet of the watch industry. The Milus team was delighted to reconnect with all the people present at the Time to Watches event.