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A number of important ideas inspired the revival of Milus. They are the Milus vision - a vision based on values to which the Milus team is deeply committed. This vision has brought together a team of human beings who identify themselves to such values and who are enjoying establishing a brand that truly lives up to their aspirations.

The key aspects of our vision are rooted in a very simple and traditional concept: «Re-launch a watch brand in a positive working environment, gathering the skills of each other in order to produce quality timepieces and creating a sustainable watchmaking business model in close relationship with our clients, suppliers, and partners, that is both fair and genuine.” We adapt to the new age of doing business in favour of all our stakeholders. “We look for mutual and true partnerships rather than being egoistic and purely profit-oriented ”.