January 21, 2020

Recently, I visited Milus’s headquarters, eager to learn more about the firm which hitherto I knew nothing about. The brand has two collections, the LAB 01 and the ICONIC, both with their own distinct personality.

Milus was founded in 1919 and is based in Biel/Bienne, the bilingual city that plays host to small and large watch brands alike. Indeed, Armin Strom, Urban Jürgensen, Omega and Rolex all have production facilities in the city.

A key strength of this area is its close proximity to an extensive supplier base, numerous industry specialists and vast numbers of highly skilled workers.

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